Not a Manifesto
Today we're launching the effort to build New Athens, the first great American city for families
Hey folks. This is it—the day we go live on the internet. …And at once, we’re over it.
This team is setting out to build a new mid-sized U.S. city—the first great American city for families. That sure is a nice tagline, and one day I hope it’s warranted. You can read about our plans at MoveToNewAthens.com. But while I’m no scrooge (quite the opposite!), my overall feeling in this moment is now the real work begins.
In lieu of a manifesto, I’m going to keep this intentionally short. As a team, we’re betting on execution. All of us have plenty to say, and we won’t shy from publishing long essays in the future. But right now there’s a whole lot to do off-screen, nobody follows this account yet (it’s brand new), so I’m going to cut this off.
In the version of the future where we’re successful, and New Athens is a thriving city anchored by thousands of young families, I hope this launch post can serve as an example: when the payoff isn’t clear, put down the screen and go talk to a real person. Which I’m about to do in 5, 4, 3…
Wish us luck, y’all. Onwards and upwards!
—JCS